Hot Copy

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Module 1: Writing That Connects, Helps—and Sells

•  The first step in everything you write—miss this and it’s a guarantee your message will miss its mark nearly every time.
   12 questions to ask yourself before you begin—answer these well, and your content will practically write itself (and your readers will be singing your praises, too).
   2 considerations when you’re crafting a call to action—with a firm understanding of these two simple principles, you’ll be well on your way to better conversions.
   How to painlessly monetize your blog posts—because there is more to sales copy than letters and email!
   How to ensure your content is shared again and again—when you get this one thing right, you’ll never worry about making sales again!
   Three strategies to engage your readers—any one of these will dramatically improve your conversion rates, no matter what type of content you’re creating.
   How to discover (and use) your authentic voice—without this key component, your branding will feel contrived.

Module 2: Writing Effortless Emails That Get Opened and Read

•  3 easy steps to creating your first email sign up—if you don’t make list building a priority, you’ll never achieve the success you deserve.
   The number one list killer—and how to easily fix it!
   How to build an instant rapport with your subscribers—this one trick will make your email marketing stress-free and even fun!
   How to pre-qualify your email subscribers—there’s no sense in building a large list of people who aren’t interested in your products.
   Why you must have an email schedule—and the dangers of not sticking to it faithfully.
   Two ways to craft subject lines that demand to be opened—getting your emails opened is the most critical piece of the puzzle, so don’t skip this step!
   7 proven ways to make sure your message hits its mark—the more of these you master, the better your results will be.

Module 3: Why Writing for Social Media Doesn’t Have to be Like White-water Rafting

•  How to choose where to spend your time—because let’s face it, you can’t be everywhere.
   Knowing the different types of content to post—as well as where each one will be the most effective.
   The critical differences between social media content and other types of content—and how to leverage those differences to your advantage.
   How to keep up with the continual (and fast) changes social platforms undergo—miss this and you’ll wind up using outdated strategies that no longer work, while your competitors continue to evolve and grow.
   Today’s hottest social strategies—at least one of these will shock you, but it’s oh-so-promising!
   How to find your social media voice—there’s more to this than just “being yourself,” so don’t skip this section!
   Why Facebook groups are an important part of your overall marketing plan plus an easy way to create yours, even if you’re fresh out of ideas.
   The business page you cannot afford to ignore—and no, it’s not Facebook.

Module 4: Better Sales Pages and Squeeze Pages—Get Your Programs Sold!

• Why consistency is more important than ever before—and how to easily achieve it in your sales and landing pages.
   The number one tool for creating landing pages—and it’s super easy to use, too, so you can concentrate on copy instead of tech!
   10 essential steps for simplifying your landing pages—keep these in mind every time you create a sales or landing page, and you’ll be ahead of 99% of your competition.
   How to test every element of your sales message—so you can find out exactly what works, and what doesn’t.
   The two major causes of sales page failure—the first one you already know, but the second will surprise you.
   How to provide “social proof” in your sales copy—this one change can make all the difference in your sales figures.
   Understanding “hot spots” in your copy—pinpoint these, and you’ll be in a position to amplify your message across all your content channels, resulting in far better results!