How to Be A Media Sweetheart
Ask most people why they don’t handle their own PR and they’ll tell you two things:
1. No contacts
2. No idea even where to begin
This new program will help you solve both problems, with an easy-to-follow, step-by-step plan that gets results.
Module 1: Build Your Influential Brand
- 6 must-have questions to instantly solidify your branding—take the time to really answer these, and you’ll be well ahead of your competition.
The single focus point of your brand—by drilling down and recognizing this for what it is, all the other pieces will fall neatly into place.
Real-life examples of effective branding from coaches just like you—so you can see just what’s possible for true solo-preneurs (not just huge corporations)
Tiny details that make a big difference—and how to identify and manage them with ease
Tips for maintaining consistency—the web is a big place, so you’ll appreciate this checklist-style approach
The difference between perfect and presentable—because one is absolutely necessary, but the other will hold you back
3 powerful ways to solidify your branding—and they have nothing to do with fonts or colors or photoshoots
Media page “must-haves”—this handy checklist will ensure you’re ready for attention
Module 2: How to Create Your Irresistible Pitch
- think you’re clear on your ideal client, this exercise will bring you greater clarity
How to easily spy on the competition to get a sense of their market—knowing this will give you far greater insight into your own ideal client
The power of “why”—and not just why you do what you do, but why you offer specific programs and services
6 questions to ask yourself about your programs & clients—the answers to these questions are what set you apart from your competition
Why a narrow focus is the key to media attention—and how to use language and other tools to ruthlessly narrow your audience
5 elements of a winning “elevator pitch”—because this tool is so much more than just a short explanation of your business
The single most important piece of advice you’ll ever hear about your media pitch, summed up in two words
7 focus points when choosing media outlets to pitch—the shotgun approach does not work, but this does
The must-have tool every PR person relies on—and how to easily create one for yourself
Module 3: Find and Leverage Your Sweet Spot
- How—and why—to find your “swim lane”—this is the one piece of information that will set you apart from all others (and it’s the one that most DIYers in public relations miss)
4 questions you must be able to answer when pitching a publication—including one you have probably never considered
How a short, concise bio can help you narrow your focus—and an example from a real-life coach you can easily model
How to understand the media hierarchy—because sending your pitch to the wrong editor or producer is an instant trip to the recycle basket
Why trying to branch out into a more general topic will leave you with no prospects at all—and what to do instead
Module 4: Deliver Your Sizzling Pitch
- 10 places to begin your search for press coverage—including at least 3 you’d likely never thought of as useful (even though they are)
How to save massive amounts of time—this one simple strategy will easily free up hours of your time, and make sending pitches a simple cut-and-paste strategy
3 vital rules you must follow when sending any pitch—miss even one, and your pitch will end up in the round file, unread
The right way to pitch a magazine—they have specific rules, and if you don’t follow them…well, you don’t want to waste your time, right?
Tips for blowing your own horn—because you’ve accomplished far more than you think you have, and shouldn’t be afraid to show it!
Advanced strategies for getting your pitch read—there’s far more to it than simply using the correct name in the salutation
Tips for getting out of your office—never discount the power of local, in-person networking!
- Lectures 1
- Quizzes 0
- Skill level All levels
- Language English
- Students 203
- Assessments Yes
How to Be A Media Sweetheart